ECM
Not just more visitors — more checkouts.
You need this if…Lots of add-to-carts, few checkouts.
The cheapest growth in e-commerce is converting the visitors you already have. We study the whole journey with data — from product page to checkout — remove the friction, and run setup, product feeds and campaigns under one roof.
Who it’s for
- Online stores with traffic but low conversion rates
- Stores struggling with Merchant Center and product feeds
- Brands that want more repeat purchases and bigger baskets
What’s included
- Store setup (Shopify, WooCommerce etc.)
- Conversion rate optimization (CRO)
- Heatmap and session analysis (Hotjar)
- Merchant Center and product feed management
- Cart abandonment and email flows
Deliverables
- Funnel friction map
- Prioritized test plan
- Optimized product feed
- Revenue-focused reporting
Platforms we use
- Shopify
- WooCommerce
- Google Merchant Center
- Hotjar
- Google Analytics
- Klaviyo
- MailChimp
- ikas
- Conversion rate
- Purchases per visit
- Average order value
- Average amount per order (AOV)
- Cart abandonment
- Share of users lost at checkout
- Customer value
- Total revenue from a customer over time
- 01
Week 1–2
Diagnose
Funnel analysis, heatmaps, session recordings.
- 02
Week 3
Quick wins
Checkout, trust elements, mobile fixes.
- 03
Week 4–8
Tests
Product-page and offer tests; feed optimisation.
- 04
Week 9–12
Loyalty
Email flows and repeat-purchase journeys.
Can you work with my existing store?+
Yes. Improving your current store without re-platforming is usually the fastest route.
What do you measure?+
Conversion rate, average order value, ROAS and revenue per customer — all in one dashboard.
Next service
New-Gen Advertising