GAD
Show up the moment your customer searches.
You need this if…Your Google Ads spend grows, but your results don’t.
Google owns the lion’s share of ad inventory on the web and leads digital marketing by a mile. We analyse your sector and show ads only to people genuinely interested in your business model, squeezing the most out of every budget across Search, Performance Max, YouTube, Display and Shopping.
Who it’s for
- Businesses whose customers search for them “right now”
- Companies whose account has been left on autopilot for years
- E-commerce sites that want to sell via Shopping and Performance Max
What’s included
- Account audit and restructure
- Keyword and negative list management
- Ad copy and asset testing
- Conversion tracking (GA4 + Tag Manager)
- Bidding strategy optimization
Deliverables
- Campaign architecture
- Conversion measurement plan
- Weekly / monthly reports
- Quarterly strategy review
Platforms we use
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- YouTube
- Google Display & Video 360
- Microsoft Advertising
- Cost per conversion
- The average you pay for a sale/lead
- ROAS
- Revenue relative to ad spend
- Impression share
- How often you show for target searches
- Wasted spend
- Share of budget going to irrelevant searches
- 01
Week 1
Audit
Account, search-term and conversion-tracking audit.
- 02
Week 2
Rebuild
Campaign architecture, negative lists, ad assets.
- 03
Week 3–6
Optimise
Bidding strategy, search-term cleanup, A/B tests.
- 04
Week 7–12
Grow
New campaign types, audience signals, scaling.
How often do you report?+
Weekly, bi-weekly or monthly — your call. You also get a live dashboard you can open any time.
Who owns the ad account?+
Always you. The account and its data stay yours; we work with manager access.
Next service
E-Commerce Optimization